Page 13 - SC2 example
P. 13

STOKKESTOKKE                                                                   13

                       PERFECT STORE MINIMUM SPACE REQUIREMENTS


                               In case a product has not launched in a market – it is not required              Part of Retail Visual guidelines

         Seating                                            Transport                                       Nursery
                                                                                                            •  1 SL Mini bed with
                                                            •  Minimum 4 strollers (1 x XP, TR & SC) +1 most   Fitted Sheet + Bumper + Canopy
                                                               relevant according to market. Trailz with leatherette   •  Bumper not required in countries where bumper is not allowed
         •  3 Tripp Trapp displayed with below configurations – in the   handle.
           same colour                                                                                      1 SL bed with Sheet + Fitted sheet
                                                            •  Winterkit or Summerkit to be displayed according to
                                                               retail visual guidelines                     Both displayed and styled as per retail visual guidelines




         •  Tripp Trapp + NB (Extended Gliders)
         •  Tripp Trapp + BS + HA + Classic CU + Tray (Extended
           Gliders)                                         PramPack merchandised according to Visual guidelines  1 Home Dresser in same colour as Sleepi with changing table
         •  Tripp Trapp only  + Optional: Junior cushion





                                                           Complete accessory range displayed as per retail visual guidelines




         3 Steps spaces displayed with below A or B configuration (in
         same leg and plastic colour):                      Minimum items to be displayed on Stokke Strollers:
         •  Chair 1: A) Chair + Bouncer                     •  Changing Bag                                 Home with 2 complete room configurations:
                  B) Bouncer on Pedestal                                                                    •  Newborn *Cradle, Bed, Dresser & Changer
         •  Chair 2: A) Chair + BS + CU + Tray              •  Stroller Knitted Blanket                     •  Toddler *Play table & Bed
                  B) Chair + Bouncer                        •  Parasol
         •  Chair 3: A) Chair  + Optional: Cushion          •  Cup Holder
                  B) Chair + BS + CU + Tray

                                                                                                            1 open transparent Flexi Bath with new-born support + all current colours
                                                                                                            displayed front-facing on gondola or wall placed in bath category either
                                                            1 car seat on additional chassis or on a display (Stokke ®  separate or in bundle packaging..
         Steps Bouncer displayed in store bouncer area
                                                            or retailer display) (IziGo X1 or IziGo Modular or Nuna Pipa)
                                                                                                            Flexi Bath toy cups displayed in bath as per retail visual guidelines

                                                            MyC presented in carrier category:
         Table Top package surface front facing (Preferably also   1 parent facing and 1 back carrier presented according
         displayed on a table/ display unpacked)            to Visual Guidelines and all current colours and Bib
                                                            displayed front-facing on gondola or wall
   8   9   10   11   12   13   14   15   16   17   18