Page 14 - SC2 example

STOKKESTOKKE 14

CONCEPT COMMUNICATION

SEATING

In case a product is not displayed - the POS is not required

Minimum requirements

Newest TT communication either digital or print

Newest Steps chair TT communication either digital or print

Age stickers or growth line on display (does not apply in new retail concept)

Steps Bouncer box front facing in bouncer section
Example of Tripp Trapp and Steps communication
using old banners
Product tags

Updated wood samples In case all colours are shown on a wall display these are not required

Cushion swatches Not needed if all cushion options are displayed in store

Premium Price ticket on all items (where prices are displayed in the store) *No handwritten or price gun
Product tags only are to be used in new
Sticker on Stokke Tray with information ‘The Tripp Trapp chair is designed…However, for certain display concept as main communication
occasions a tray…valuable accessory'