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today will determine the Durban of tomorrow,” and     company with a level one BBBEE score. The project
          that by remaining focused, determined, and united,     aims to rejuvenate Giba Business Park, support
          the city can “build a city that offers opportunities for     the eco-tourism appeal of Giba Gorge, and impact
          all its residents and serves as a model for sustainable     the local informal community, creating jobs and
          development in Africa.”               business opportunities in light commercial,
                                                logistics, and warehousing sectors.
          Invest Durban’s efforts to attract investors can be     ƒ Dube TradeZone 2 has attracted R1.8 billion in
          grouped into three main categories:     private-sector investment, with expectations of
          1.  Premium Destination: Durban offers a business       creating 600 jobs within the next five years.
             and lifestyle environment conducive to profitable,       Targeting investors in manufacturing, assembly,
             sustainable ventures, with ample land available       logistics, and the automotive sectors, the second
             for development.                   phase of the TradeZone follows the successful
          2.  Catalytic Projects: These are large-scale projects       implementation of Dube TradeZone 1, which is fully
             with the potential to transform the socio-      tenanted by 50 investors, including global
             economic landscape, triggering a series of       companies like Samsung, Mahindra, and DHL.
             investments across several sectors.    ƒ Westown, led by the Fundamentum Property
          3.  Priority Sectors: Key sectors receive strategic       Group, is one of Durban’s most significant
             focus, such as the creation of industry clusters       infrastructural investments since the 2010 Soccer
             and the development of value chains to promote       World Cup. With support from all three spheres
             new ventures and investment opportunities.     of government, Westown is set to generate around
          Renewed Optimism and Future Growth     R15 billion in investment over the next 10-15 years.
                                                The development will bring high-street shopping,
          According to Curtis, the city is on the verge of a new      dining, leisure, and recreation experiences,
          era of growth and prosperity, driven by a shift in      providing substantial opportunities for the
          business confidence and a robust pipeline of private      business sector.
          sector investments. This new confidence is fuelled     ƒ On the KZN North coast, Club Med Tinley is proudly
          by a substantial pipeline of flagship investments,      being developed by KZN company Collins
          estimated at approximately R250 billion in private
          sector commitments.                   Residential, with the French headquartered Club
                                                Med taking the helm as hotel operators. Club Med
          International investors have already established a     Tinley is expected to generate over 800 direct
          significant presence in Durban, particularly in the     jobs and an additional 1 500 indirect jobs,
          manufacturing, transport, logistics, and distribution     stimulating the local economy and empowering
          sectors. Companies like PepsiCo and Kerry Foods have     individuals and families with new opportunities.
          expanded into Durban, along with new FDI from top
          shipping  and  logistics  groups,  such  as  CMA-CGM.   Building the Future Together
          Additionally, South Africa has been rated as the best  While Durban has faced challenges, particularly in
          place on the planet for contact centres for the last  energy, industrial logistics, and water, these issues
          five years with Durban leading in several aspects,  are now receiving the fullest attention they deserve
          including opportunities in legal process outsourcing,  at both national and local levels. Initiatives like the
          digital animation and film processing, digital health  Business for South Africa (B4SA) programme, led by
          diagnostics, and consumer protection technology.  national business bodies such as Business Unity South
                                             Africa (BUSA) and Business Leadership South Africa
          Catalytic Projects Driving Regional Impact  (BLSA), as well as provincial private-public partnership
          Several large-scale projects are underway in Durban,  facilitation through the KZN Growth Coalition and the
          poised to make a regional impact by stimulating the  Presidential eThekwini Working Groups at the Metro
          economy and creating employment opportunities.  level, are showing progress.
          These developments are strategically positioned on
          national trade routes or designed to help break down   In  conclusion,  Curtis  emphasizes the importance
          old apartheid-era living and working dynamics.  of collaboration and partnerships to build a
                                             thriving, dynamic Durban. He urges the city to
          Among these projects are:          “pull  in  partners,  both  international  and  local,  and
            ƒ The Whetstone development in the north    engage  directly  with  public  sector  regulators  to
             Aerotropolis has attracted R2.5 billion in private    craft solutions that will accelerate our progress.”
             sector investment, in addition to the approximately    By fostering these partnerships and addressing key
             R500 million already invested by the industrial park    challenges, Durban is poised to become a leading
            developer.                       destination for investment, offering opportunities
            ƒ The R1.9 billion Giba Business Estate is being    for all and serving as a model for sustainable
             developed by Sultex Holdings, a black-owned    development in Africa.

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