Page 16 - KZN Buisiness Sense - Page One - Susan Abro
P. 16

RETHINKING MENTORSHIP FOR THE


        SME ECONOMY





                      David White,    low. The challenge is not a   assess whether the business    BusinessFit 360 is a free digital   operations – regardless of location
                       BusinessFit SA,   lack of entrepreneurial spirit.   is structured for long-term   self-assessment and guidance   or resources.
                        Chairman      South Africa has no shortage   sustainability. Compliance   platform designed to function as a   When mentorship becomes
                                      of people willing to take risks,   requirements, governance   structured mentoring companion.   scalable, opportunity becomes
                                      innovate, and build enterprises   practices, and strategic planning   It enables entrepreneurs to pause
                            usinessFit   under difficult conditions. The   often become reactive rather   and evaluate their businesses across   scalable.
                            SA offers   real challenge lies elsewhere:   than intentional.        critical dimensions including   And when more entrepreneurs
                       Bnew           entrepreneurs are expected to                               market engagement, finance,   succeed, the benefits extend far
                      BusinessFit     operate complex organisations   Many entrepreneurs know they   governance, operations, people,   beyond individual businesses.
                     360 technology   without access to the structured   need guidance. What they lack is   strategic opportunity, and risk.  Jobs are created, communities
                        available at no   support systems available to   accessible, continuous mentorship                     stabilise, and economies grow
                        cost to user.  larger companies.            that fits into the reality of running   The power of the platform lies   from the ground up.
                                                                    a business.                   not in assessment alone, but in
                         Across        Large organisations rely on                                translation. Entrepreneurs receive   The question is no longer
                        South         specialists – finance managers,   Traditional mentorship    immediate, practical feedback –   whether SMEs matter. The
                         Africa – and   HR professionals, compliance   programmes – valuable as they   clear suggestions, and prioritised   question is how we equip them –
                         increasingly   experts, strategists, and advisors.   are – cannot meet demand at   actions aligned to their stage of   at scale – to succeed.
                         across       Entrepreneurs, by contrast, must   scale. A mentor can support a   business maturity.
                                                                                                                                 BusinessFit 360 ofers one
                        emerging      play all these roles simultaneously.  limited number of businesses.   In effect, BusinessFit 360 creates   answer: structured guidance,
                                                                    Development programmes
        economies – small and medium                                reach cohorts, not ecosystems.   a guided conversation between the  accessible to all, when
        enterprises (SMEs) carry the   Time Poverty of Entrepreneurs  Meanwhile, thousands of     entrepreneur and their business.  entrepreneurs need it most.
        promise of inclusive growth.   One of the least discussed   entrepreneurs operate outside
        They represent the majority of   barriers to SME growth is what   formal support networks entirely.  It asks the questions many   BusinessFit 5 Stage Quality
        registered businesses, contribute  might be called entrepreneurial                        owners rarely have time to ask   Assurance Process
        a significant share of GDP,   time poverty. Running a small   If SMEs are to fulfil their   themselves:
        and provide employment to     business is operationally     economic potential, mentorship   1.  Where are my hidden risks?  The BusinessFit ‘building better
        millions of people. In many   relentless. Owners spend      itself must evolve.                                        businesses’ SME development
        communities, SMEs are not     their days solving immediate                                2.  What capability gaps are    methodology follows a 5 Stage
        just economic actors; they    problems: managing cash       From Individual Mentorship to      limiting growth?        Quality Assurance process.
        are the primary engines of    flow, responding to customers,   Scalable Guidance          3.  What should I focus on next?  Stages 1,2,3 helps to ensure
        opportunity, resilience, and   supervising staff, and keeping   BusinessFit 360 was created in                         legitimacy, compliance, and
        local development.            operations running.           response to a simple question: How   Technology as a Mentorship   quality assurance of an enterprise.
                                                                    do we make quality mentorship   Multiplier
          Yet despite their central role, the   The consequence is predictable.                                                  Stage 3 is the self-assessment
        survival and growth rates of small  There is little time to step   available to every entrepreneur,   Rather than replacing human   BusinessFit 360 process, and
        businesses remain stubbornly   back, reflect strategically, or   not just a selected few?  mentors, BusinessFit 360 amplifies   a meeting with a mentor to
                                                                                                  them. By providing structured   create the business’s Blueprint.
                                                                                                  diagnostics upfront, mentors,   The Blueprint defines ‘how the
                                                                                                  incubators, and development   business works’, and focuses on the
                                                                                                  agencies can focus their time   4 Pillars of Leadership, Functional
                                                                                                  on higher-value conversations   Foundation, Measurements and
                                                                                                  instead of basic assessments.  Energy, and their related 32 Focus
                                                                                                   Technology becomes a        Areas – within the business’s own
                                                                                                  mentorship multiplier:       unique Maturity Levels.
                                                                                                  ■   Entrepreneurs gain immediate    Stage 5 is testimonials and
                                                                                                    access to structured guidance.  certification.
                                                                                                  ■   Support organisations can assist    BusinessFit 360 self-assessment
                                                                                                    more businesses simultaneously.  technology can be used
                                                                                                  ■   Mentorship becomes       independent of the 5 Stage
                                                                                                    continuous rather than episodic.  Quality Assurance process.
                                                                                                                               However, for South African
                                                                                                  ■   Insights can be scaled across    SME development purposes, the
                                                                                                    regions and sectors.
                                                                                                                               Quality Assurance ‘Compliance
                                                                                                   This approach recognises    and Ethics’ Certificate and
                                                                                                  that economic development    Transcripts provide high
                                                                                                  is no longer constrained only   structural value for the business
                                                                                                  by funding or policy, but by   and help to build leadership
                                                                                                  the ability to transfer practical   ability and confidence. 
                                                                                                  management capability at scale.
                                                                                                                               Contact the BusinessFit team on
                                                                                                  Towards an Inclusive         support360@businessfitsa.co.za or start
                                                                                                  Entrepreneurial Ecosystem    your BusinessFit 360 journey on the link
                                                                                                                               BusinessFit 360 - BusinessFit SA
                                                                                                   The future of SME development   www.businessfitsa.co.za/businessfit-360
                                                                                                  lies in combining human
                                                                                                  insight with digital accessibility.
                                                                                                  Entrepreneurs need tools that
                                                                                                  meet them where they are –
                                                                                                  practical, non-judgemental, and
                                                                                                  immediately useful.
                                                                                                   BusinessFit 360 represents a shift
                                                                                                  from programme-based support   SCAN THIS
                                                                                                  to ecosystem-based support. It   QR CODE TO
                                                                                                  democratises access to business   START YOUR
                                                                                                  guidance, allowing entrepreneurs   BUSINESSFIT
                                                                                                  to build stronger governance,   360 JOURNEY,
                                                                                                  clearer strategy, and more resilient   TODAY.




       16
   11   12   13   14   15   16