Page 12 - KZN Buisiness Sense - Page One - Susan Abro

10 YEARS OF REDEFINING EMERGENCY RESPONSE

Mike Myers, Security us 10 years later is something we’re made up of former police
& Emergency Services incredibly proud of.” officers, military personnel
Advisor, CEO Mobi and medical professionals. This
Ventures From One App to an Integrated real-world expertise ensures
Emergency Ecosystem that every incident is managed
M obi emergency response industry with precision, professionalism
Mobi Ventures disrupted the
and urgency.
The company works closely
Claw911, often described as
Ventures, with the launch of Mobi- with private and state crime-
a leading a ‘taxi e-hailing’ model for
integrated emergencies. By combining fighting units, emergency
emergency a user-friendly app with a medical services, fire
response professional control room departments and community
group, and verified boots-on-the- organisations across South
is celebrating its 10th ground responders, the platform Africa, reinforcing its position
anniversary in March after a enabled faster, coordinated as a trusted leader in emergency
decade of delivering trusted, emergency assistance for response.
rapid emergency support to medical, crime and fire incidents. Celebrating 10 Years with
tens of thousands of South This innovation laid the Clients and Communities
Africans through medical, foundation for the group’s
security and fire-related expansion into a comprehensive To mark its 10-year milestone,
incidents nationwide. suite of emergency and security Mobi Ventures is running a
Founded in 2016 with a single solutions, including vehicle month-long client appreciation
campaign from 1 March to 2
innovation, Mobi-Claw911, tracking and recovery, AI-powered April. Activities include weekly
Mobi Ventures set out to solve CCTV surveillance, armed live giveaways and a R10 000
one critical problem: reducing response services, and affordable referral competition aimed at
emergency response times access to private ambulances. encouraging South Africans to adoption within the corporate, to professional emergency
when seconds matter most. “Our journey started with education and community support when it matters
What began with no clients one app,” says Mike Myers, help protect friends and family sectors. The group is also
and a simple mobile app has Group CEO of Mobi Ventures. before emergencies occur. exploring strategic acquisitions, most. 
since evolved into a nationally “Today, we’re focused on Visit their Facebook page for
trusted emergency services building an ecosystem that more information: as well as franchising and W: www.mobiventures.co.za
ecosystem relied upon daily by makes emergency support www.facebook.com/MobiClawHQ licensing opportunities to
individuals, families, businesses more accessible and more extend its reach.
and communities. reliable for everyone.” Looking Ahead After ten years of innovation,
“Emergency services are built As it enters its second decade, growth and life-saving impact,
on trust,” says Wynand Laatz, A Decade of Expertise and Mobi Ventures is focused on Mobi Ventures remains
Collaboration
Operations Director. “You don’t get expanding its national footprint, committed to one core mission:
second chances in this space. The At the heart of Mobi Ventures particularly across its flagship ensuring that every South
fact that people continue to rely on is a highly experienced team services, and increasing African has immediate access

WHAT IT TAKES TO BE A PROFESSIONAL PHOTOGRAPHER

Wade Howard, director and senior the process and set realistic factored into your pricing.
photographer at OD Media (Pty) Ltd expectations. Never promise more Networking is another key
than you can deliver. Consistency component of success. If you
any photographers start and honesty build trust and repeat run a small business, you are
out believing success business. also responsible for sales and
Mcomes from capturing Punctuality and preparation marketing. Build genuine
one or two exceptional images make a strong impression. relationships, show interest in
that launch their career. In reality, Arrive early, understand the others, and avoid desperation.
great images alone are not enough. environment, and ensure your Referrals often come from
After more than two decades in equipment is ready before the unexpected places.
the industry, it becomes clear that event starts. Being calm and
photography is as much about organised leads to better results Finally, clients remember service
business as it is about creativity. and greater client confidence. more than images. Mistakes
With AI tools and smartphones happen, but how you handle them
producing impressive results, Professional appearance matters. defines your reputation. Take
professionalism is what truly sets You represent your client and their responsibility, offer solutions, and
photographers apart. brand, particularly at corporate show commitment to making
events. Dressing appropriately things right. Strong service keeps
Photography offers many genres, shows respect and professionalism clients coming back.
from weddings and portraits to and increases the likelihood of
sport and corporate work. While being hired again. Professional photography is
passion determines your niche, about more than taking good
the fundamentals of running a Photography must be treated as photos. It is about reliability,
successful photography business a business. Charge appropriately communication, presentation,
remain the same. Small details for your expertise and follow up and running a sustainable
often shape how clients perceive on payments. Invoices often go business. 
you, either as a professional or as a unpaid simply because they are
hobbyist. overlooked, so polite persistence is M: +27 (0)83 331 6796
necessary. E: wade@odmedia.co.za
Clear communication is W: www.odmedia.co.za
essential when quoting for a Sound financial management is
job. Clients often underestimate critical. An accountant may feel
what is involved, so it is your like an added expense, but they
responsibility to explain help prevent costly mistakes and
reduce stress. Their fees should be

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