Page 15 - KZN Business Sense 7.3 Hameed Noormahomed-EBOOK

UGU SOUTH COAST TOURISM LAUNCHES

#GOSOUTHKZN DESTINATION VIDEO

The video to showcase local treasures such as surfing, beachside horse
riding, mountain biking, boating
s the South African and hiking.
tourism industry “The #GoSouthKZN
Acontinues to recover destination video is a great
from the devastating impact marketing tool that we can
of the pandemic, Ugu South use to create positive exposure
Coast Tourism (USCT) has for the KZN South Coast at
initiated a dedicated marketing events such as trade shows,
campaign aimed at highlighting trade workshops and various
the #KZNSouthCoast as a prime media engagements,”continued
tourism location with the launch Mangcu. “It’s a really impactful
of its innovative #GoSouthKZN visual tool that will also actively
destination video. promote this area through
“Tourism is the lifeblood of social media platforms such as
our local economy and USCT is YouTube, Instagram, Facebook,
committed to igniting interest LinkedIn, and the free-to-
in the region, once again, to download Explore KZN South
stimulate the local tourism Umzumbe Beach along the South Coast of KwaZulu-Natal. Coast app.”
market,” explained Phelisa high gear, actively promoting the #ParadiseoftheZuluKingdom, on the incredibly relaxed yet Check out the #GoSouthKZN
Mangcu, CEO of USCT. “Before from the many coastal invigorating #KZNSouthCoast destination video on https://
the arrival of the Covid-19, we the region across a number of attractions for which the spirit, viewers are given a youtu.be/kOm2w2e0RHQ or the
dedicated platforms.”
were on a drive to position the area is renowned, through glimpse of such sites as the Wild website, www.visitkznsouthcoast.
KZN South Coast as one of the The three-minute marketing to the hinterland tours, golf Gorge Swing, KwaXolo Caves co.za, or #Visit the ‘South Coast
country’s key destinations, and video promotes the many unique courses, extreme adventures Adventures and Aliwal Shoal Tourism’ Facebook page, or @
we’ve now put this campaign into tourism attractions found within and relaxing venues. Drawing while touching on activities infosouthcoast on Twitter. 

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CONTACT:
Tracy Engelbrecht

E-MAIL:
w w w . b t c o rp . c o . z a / A p p l yN o w . ph p ? A I D = 7 9 tracy@topbusiness.co.za

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