Page 4 - KZN Business Sense 8.3 - Ebook
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OPPORTUNITIES FOR MANUFACTURERS



        AND EXPORTERS




                    Monique Labat,    Growing your business through   Diversify risk through exports  the world to come together and   other professionals in the
                     Monique Labat    exports                        Exporting also provides      discuss potential partnerships.   export industry, which can
                     Consulting        There are many reasons to    opportunities for businesses to   Exhibitors have an opportunity   be invaluable when trying to
                                      export. Perhaps the most obvious   diversify their risk by spreading   to meet one-on-one with buyers   establish relationships with
                      Researching     reason is that exporting can   out their sales across different   from around the globe, learn   foreign buyers or distributors.
                      industry sectors  help a business grow. When   countries around the world.   about new products and services,   Advantages of B2B specialist in
                         T     he     businesses export, they typically   If one country’s economy   lead to future business deals.   sourcing export markets
                                                                                                  and form relationships that could
                                      find new markets for their
                                                                    weakens or experiences political
                               global
                                                                                                  In order to make the most of
                                                                                                                                 Overall, using a specialist
                                      products and services, which
                                                                    turmoil, exports elsewhere can
                         market is    can lead to increased sales and   help offset any losses sustained   this opportunity, it is important   to source export markets
                                                                                                  for exhibitors to be prepared
                         constantly   profits. Additionally, exporting   by doing business in that one   beforehand by doing research   is an effective way for
                         changing     can help businesses become more   country alone.            on the attendees and arranging   companies to expand their
        and evolving. To be successful   competitive by making them more                          meetings in advance.          business overseas quickly and
        in exporting, it is important to   efficient and effective in how they   B2B the answer to developing                   efficiently. By taking advantage
        research industry sectors and   produce and sell their products.  stronger trade relationships  B2B specialists identify potential   of the resources that these
        understand the latest trends. By                             Business to business linkages   buyers and distributors    professionals offer, businesses
        doing so, you can identify new   New customers = significant   present opportunities for   When looking to export       can save time and money while
                                                                                                                                increasing their chances of
                                      business growth
        opportunities for your products                             manufacturers and exporters
        and services. Additionally, it   Another reason to export is   to explore new markets,    products, it is important to use a  success in foreign markets.
        is important to have a good   that it allows businesses to reach   identify potential business   specialist who can help identify
        understanding of the competition   new customers who may not   partners, and develop      and navigate the complex web   Information on B2B market linkages
        in each sector and what different-  be available through domestic   stronger trade relationships.   of export regulations. The   and exports to secure new markets, new
        iates your company from others.  markets alone. In some cases,   By collaborating with other   specialists have the knowledge   suppliers or new clients available from
                                                                                                                                Monique Labat Consulting (Pty) Ltd
                                      a foreign market may be much   businesses, manufacturers    and resources necessary to help
        Export strategy               larger than the domestic market,   and exporters can create   companies find new markets   E: monique@moniquelabat.com or
                                                                                                                                M: +27 (0)82 924 6349
         Researching industry sectors   providing significant growth   a global supply chain that   for their products, as well as
        will also help you develop a well-  potential for a business’ products   allows them to reach new   connect them with potential
                                                                                                  buyers and distributors.
        informed export strategy. You’ll   or services. Additionally, selling   consumers while reducing the
        need to consider things such as   products or services in foreign   risk associated with exporting.   B2B specialists have a wealth
        which countries to target, what   markets exposes companies   There are several ways in   of experience working with
        distribution channels to use,   to new ideas and technologies   which businesses can establish   different types of businesses,   SCAN
        and how much marketing effort   that they may not have access to   these linkages.        so they are well-equipped to   QR CODE
        should be put into each market.   otherwise. This helps companies                         help companies of all sizes
        Exporting can be a lucrative   stay ahead of the competition and   Trade shows and exhibitions  expand into new markets.   TO SEE
        venture but it’s important to do   improve their own operations   Trade shows provide a venue   They also have connections   VIDEO
        your homework first!          over time.                    for companies from all over   with trade organisations and



        DOES POPI APPLY TO MY EMPLOYEES’ PERSONAL

        INFORMATION?




                  Johan van Deventer,   that we may need consent from   and should be behind lock and   2.  Have you received consent   employees about what personal
                   Regional Manager, KZN,   our employees to collect and   key, either in an office or a cabinet.   from your employees to collect,   information you have about them?
                   LabourNet          use their personal information   Access to electronic files should   use or store their trade union   11.   Have you informed your
                                                                                                  membership?
                                      depending on what type of
                                                                    also be limited and we need to have
                        O      ften   personal information it is. If   adequate information security   3.  Have you received consent from   employees’ personal information?
                                                                                                                                employees about how you use your
                                      we are collecting or using any
                                                                    measures in place. The requirement  your employees to collect, use or
                                                                                                                                12.  Have you informed your
                                      an employee’s race, ethnic origin,
                         employees’   personal information concerning   in this instance is dependent   store their vaccination status?  employees about how you protect
                                                                    upon the basics already employed
                                                                                                  4.  Have you received consent from
                                                                                                                                their personal information?
                         personal     trade union membership, political   within the workplace, but you   your employees to collect, use or
                         information   persuasion, health i.e. vaccination   should have the basics in place,   store their race or ethnic origin?  13.  Have you informed your
                         is the last   status, or biometric information,   such as, passwords protecting your                   employees about how long you keep
                          thing we    we need to get consent from our   computers and limiting access to   5.  Have you received consent from   their personal information? 
                          think       employees to collect, use and store   your network or wi-fi.  your employees to collect, use or
        of when wrestling with our    the personal information and                                store their personal information   Contact LabourNet today to assist you
                                                                     To determine whether you are on
        Protection of Personal Information   we also need to keep proof of the   track with your POPI compliance   outside of South Africa?  with all your POPI needs or to conduct
                                                                                                                                a free risk assessment to check your
        (POPI) compliance, but they   consent on file.                                            6.  Are your hardcopy human   compliance status!
        should not be. Employees do not   When using our employees’   regarding your employees’   resource files stored securely in a   T: +27(0)31 266 6570
        only play a role in getting and   personal information, we must   personal information, you can   locked office/cupboard?  C: +27 (0)82 786 7480
                                                                                                                                E: johanvd@labournet.com
        keeping companies compliant with   be aware that we may only use it   utilise the below checklist. Not   7.  Are your softcopy human   W: www.labournet.com
        POPI but are also data subjects   for the purpose for which it was   all questions will be applicable   resource files stored securely
        themselves. This means that we   collected, and these purposes must   to all companies, however if you   with the necessary information
        need to be POPI compliant when   be communicated to the employee.  answer NO to two or more of   technology security in place?
        collecting, using, storing, and                             the questions relevant to your   8.  Do you have a clean desk policy
        deleting our employees’ personal   When storing our employees’   company, you are likely in breach   or similar measure to ensure no
                                                                    of POPI.
        information. This is often easier   personal information, whether                         personal information is left lying
        said than done, as employers often   electronically or in hard copy, we   Have you registered an   around?
        just don’t know how to practically   must be aware that we need to   information officer for your   9.  Do you have a data protection   SCAN
        comply with POPI regarding their   have safety measures in place to   company?            policy or similar measure that   QR CODE
        employees’ personal information.   protect against the loss, damage,                                                      TO SEE
                                      or unauthorised access of the   1.  Have you received consent from   governs how you collect, use, store
          When collecting personal    personal information.  Access to   your employees to collect, use or   or process your employees’ data?  VIDEO
        information, we must be aware   hard copy files should be limited   store their biometric information?  10.  Have you informed your



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