Page 16 - AYUR
P. 16

A YUR       | 13





         NINE KEY THEMES







         The hypotheses formed from initial research observations on ‘The
         Perception of ISM in Urban India’, which serve as a guide to further
         directed research and validation, can be broadly categorised into the
         following nine key themes




                    Effect of Economic Status on Access to Health Options



                    Lack of Economic Support for ISMs in National Budget


                    Peer Influence on (ISM) Health Choices



                    Influence of Western Systems of Education on Urban India


                    Chronic Illness Timelines & ‘Slowness’ of ISM Healing



                    Urban Indians’ Integrated Approach to Healthcare


                    Customer Segmentation & Opportunities in ISMs



                    Opportunities & Difficulties in Proving & Documenting ISM’s Effectiveness


                    Need for Effective Follow Through Systems in ISM
   11   12   13   14   15   16   17   18   19   20   21