Page 18 - AYUR
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                                                               Lack of Economic Support for ISMs in National Budget


                                                               Despite the recent push at the national level towards adopting AYUSH, its effects are yet to
                                                               be seen in national policy and budget, which due to heavy national level lobbying (Yadav
                                                               2019) are still largely in favour of allopathic medicine. This lack of resources means that ISM
                                                               has few means of proving through research, documenting or marketing, its effectiveness to
                                                               the urban Indian, having to depend further on existing ‘systems of trust’ to grow. The recent
                                                               religious fervour and political polarisation in favour of certain healthcare traditions over
                                                               others adds a further spin to this already churned up situation.
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