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A YUR       | 49
                                                                                       SPREADING
                                             TRAINING
   APPROACHING                        APPROACHING                               TRAINING                                  SPREADING
                                             Training of local ambassadors of
                                                                                       Local ambassador goes back to
   AYUR reaches out to local          AYUR reaches out to local                 Training of local ambassadors of          Local ambassador goes back to
                                             the system in rudimentary tasks
   communities and identify potential   communities and identify potential      the system in rudimentary tasks           their community conducts tests and
                                                                                       their community conducts tests and
                                             and knowledge about ISM
   ambassadors for ISM                ambassadors for ISM                       and knowledge about ISM                   spreads word about ISM medicine
                                                                                       spreads word about ISM medicine
   PROCESS STAGE

              Social                             Social   Course                          Course
              Media                             Media  Material                           Material  Ambassador                     Ambassador
                        Word of                            Word of                                           Testing                            Testing
 Health Van                         Health Van  Doctor            Hospital      Doctor Video Com     Hospital           Video Com
                         Mouth                              Mouth                                           Equipment                         Equipment
                                                        Online                             Online  Information                     Information
             Hospital
   TOUCHPOINTS                                  Hospital  Platform                        Platform  Platform                        Platform












   FRONTEND














   BACKEND











   SUPPORT
                              SERVICE BLUEPRINT
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