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BUSINESS MODEL CANV AS

A YUR

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION AUDIENCE RELATIONSHIP AUDIENCE SEGMENTS

Ambassador Training “Trust, transparency and Personal Connection and Primary User Segment
Collaborating Hospital human-ness” localised health services Urban lower-middle class
Educated
“Affordable, quality ISM Paid partnership with
ISM Practitioner Health on Wheels treatment at your doorstep” ambassadors
Secondary User Segment
“Experience natural healing Digitally accessible follow-up Urban middle and upper-
for long-term health” consultations middle class
Live Documentation Educated with digital access
“Treatment with commitment”
“Become your locality’s
ambassador for health”

KEY RESOURCES “Connection and personal DISTRIBUTION CHANNELS
support at every stage of
healing”
Training Material
“No more uncertainty, your Health on Wheels
health information is in your
hands”
Customised Health Truck Digital Platform

Digital Platform Local Ambassador

COST STRUCTURE REVENUE STREAM

Customised Health Truck Collaborating Doctor & Hospital Branding Health Service Government Health Data
Customisation of Health Truck Consultation Cost Material Cost Differentiated Treatment Fees Grants Information Resource for Education
Maintenance and Running Costs
Ambassador Training and Material Local Ambassador Collaborating Hospital Health Events
Trainer Cost Paid Partnership Cost Commission Event Hosting Service Cost
Research and Documentation Medical Testing Equipment