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A REVIEW OF FRAMEW ORKS THE SERVICE
CFT Review MDMT Review
AYUR’s service affects the healthcare system at multiple levels, as The AYUR experience is intrinsically designed to build trust in its
proposed by the CFT. Through the ambassador service, it reaches users, as proposed by the MDMT. The local ambassadors help
out to localities and provides personalised wellness services that create a trust or test situations within their locality through free and
builds a positive collective perception for ISM. The information personalised community or door-to-door outreach sessions and
systems help document the benefits of ISM and creates a sense of health kit offers. Through continued engagement with the ambassa-
certainty in the individual perception of the service. Further, the dors and the wellness app, the users of the service are provided
health truck service provides easy and reliable regular access to with evidence of effectiveness, thereby building their trust over
healthcare in the locality to potential patients, thereby incentivising time. This trust in the system will ensure follow through and propa-
patient follow through. gation of the service.
