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Commercial Pet Foods        169



                  erences for mouth feel and the surface-to-volume ratio of cer-
        VetBooks.ir  tain shapes of dry kibbles.

                    Vision
                    Vision is important to the hunting and prey-seeking behav-
                  ior of wild animals. However, any relationship between the lim-
                  ited color vision of dogs and cats and their preference for a
                  food’s color is unknown.Thus, the degree to which visual stim-
                  uli influence food preference is speculative. Highly manipulat-
                  ed food colorings are common, but are probably more appeal-
                  ing to pet owners than to pets.

                    FACTORS AFFECTING FOOD
                    PREFERENCES
                    Water Content
                    Dog and cat food preferences and moisture content correlate
                  positively. On average, moist foods are preferred to semi-moist
                  foods and semi-moist foods to dry foods. This effect is main-  Figure 8-7. This graph demonstrates the influence of food temper-
                                                                      ature on food preference in cats. Data show the mean food prefer-
                  tained but less clear-cut when intake is adjusted for caloric con-
                                                                      ence of 23 cats fed moist food at various temperatures. Food pref-
                  sumption. Adding water to dry food increases preference for
                                                                      erence was highest when food temperature approached the cats’
                  some pets. Alternatively, some animals refuse to eat dry kibbles
                                                                      body temperature. (Adapted from Sohail MA. The ingestive behav-
                  softened with water. Some dogs and cats strongly prefer or are
                                                                      ior of the domestic cat–A review. Nutritional Abstracts and
                  “addicted” to one food form.                        Reviews–Series B, 1983; 53: 177-186.)
                    Making a self-originating “gravy” is another way of adding
                  moisture to food. “Gravy making” occurs when water is  pectin and gum combinations. These agents imbibe water in
                  added to kibbles that are coated with a combination of gums,  the course of forming aspic and gravy loaves and increase a
                  carboxymethylcellulose and digest. Adding warm water rehy-  food’s palatability through increased water content. Gels have a
                  drates the coating and releases savory volatiles. The act of  neutral taste unless they are hydrated with meat juices.
                  making a gravy adds anthropomorphic appeal for owners  Additionally, pets may prefer a gelled food to a non-gelled form
                  who desire an element of home cooking for their pet.  of the same formula if gelling eliminates a sticky texture.
                  However, food safety concerns may arise when water is added  Breaking a gelled loaf into chunks increases the anthropomor-
                  to dry pet food.                                    phic appeal for owners and provides positive oral-touch impres-
                                                                      sions for cats. The advertising theme of flesh tearing as “natu-
                    Nutrient Content and Ingredient Selection         ral” for cats is prevalent in some markets.
                    In studies in which semi-purified foods were fed to cats, the  Dry foods have a lower total animal tissue content than moist
                  food’s protein content had little effect on preference levels  foods, and the origin of animal source ingredients appears rela-
                  (Morris, 1995). However, increasing protein levels in typical  tively less important than for moist foods.This effect may be due
                  pet foods had a positive effect on preference for dogs and cats.  to the dilution effect of higher cereal content or the loss of savory
                  Savory characteristics may be especially strong for cats; cats  volatiles during processing. Higher fat levels in foods increase
                  seem to prefer the inclusion of some liver in their foods. Cats  energy density and usually increase preference. Both animal and
                  prefer liver to muscle meats and muscle meats to lung tissue.  vegetable fat sources are palatable. Dry pet food formulas often
                  Dogs prefer beef, pork and lamb to chicken and liver.  combine some of each. Fatty acid aldehydes indicate oxidation
                  Horsemeat is highly palatable to dogs (Heinicke, 1995). Both  damage and rancidity. These negative palatability factors usually
                  species prefer fish as a protein source in moist foods, but the  occur in food inadequately protected with antioxidants.
                  quality of fish is critically important to preference. The type
                  of fish (white vs. “oily” species), the season of the catch and  Cooking Effects and Food Temperature
                  the cut and freshness of the fish are important variables.  Dogs and cats prefer cooked meats to fresh meats. However,
                  Other animal-source proteins preferred by some pets include  overcooking decreases preference,which is especially important if
                  whey, cheese and egg.                               a “burned” flavor permeates moist cat foods. The controlled
                    Although dogs and cats prefer a high meat content to a high  cooking of cereal starches during extrusion of dry foods is impor-
                  cereal content, cereal-based foods are acceptable to many ani-  tant to starch digestibility and the pet’s preference for the final
                  mals. Dry foods must be cereal-based to facilitate the manufac-  food.The serving temperature of pet food modifies olfactory cues
                  turing process.The specific cereal grain(s) and quality and pro-  and mouth feel. Dogs and cats prefer food served at body tem-
                  cessing parameters affect the olfactory and gustatory character-  perature (Figure 8-7). Rewarming refrigerated moist foods in a
                  istics of dry pet foods.                            microwave oven can produce “hot spots.” Learned aversions to
                    Gelling agents include alginates, carboxymethylcellulose,  foods may occur following accidental mouth burning.
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