Page 3 - Duff McKagan Case Study

The King of Beers & Guns N’ Roses

Duff McKagan has sold over 100 million albums, and ushered in a new
generation of hard rock fans as a founding member of Guns N' Roses

and Velvet Revolver. Today, he’s still a professional musician, playing
and touring with Loaded and occasionally with super-group Velvet

Revolver. But he’s also an avid cyclist, marathon runner, jiu-jitsu expert,

and devoted husband and father of two.

Born (Seattle, February 5, 1964) Michael Andrew

"Duff" McKagan is an American musician and

writer. He is best known for his twelve-year

tenure as the bass player of the hard rock

band Guns N' Roses and one of rock's

foremost hell-raisers.

In his autobiography, It's So Easy (And Other

Lies). he writes:

"When Guns N' Roses began to break into the public consciousness, I

was known as a big drinker. In 1988, MTV aired a concert in which Axl

introduced me - as usual - as Duff 'The King of Beers' McKagan.