Page 4 - Duff McKagan Case Study

Soon after a production company working on a new

animated series called me to ask if they could use the

name 'Duff' for a brand of beer in the show. I laughed and

said of course, no problem. The whole thing sounded like a

low-rent art project or something - I mean, who made cartoons for

adults? Little did I know that the show would become 'The Simpsons'

and that within a few years I would start to see Duff Beer glasses and

gear everywhere we toured."

Duff McKagan

At the pinnacle of the band’s popularity, McKagan chased fame, fortune,

drugs and alcohol as if there was no tomorrow.

“I snorted perhaps my body weight in varying degrees

of good, bad, and straight-up shitty blow. I don’t

recommend this to any of you young readers. I was

NOT such a smart 20-something. Nope, just an

ordinary drug-addict.”

Duff McKagan

In 1991, Guns N’ Roses embarked on a 28-month luxury tour. A 100

person entourage supported the band, including chiropractors,

masseuses, a signing coach, tattoo artist and after-party planners.

Themed parties like gambling nights and toga parties . McKagan and the

band enjoyed the excess, especially excess drugs and alcohol.