Page 61 - Stakis Consolidated Teaching Note
P. 61

Where are we          Where are we          How do we get
                                                                          there?
                              now?
                                                    going?
                                                 Internal Environment
                                                  Strengths/Weaknesses
                         M
                         I
                         S     AIMS
                               GOALS
                         S     OBJECTIVES                     Strategic     Implementation
                         I
                                                              Choice
                         O
                         N
                                                 External Environment                  Monitor

                                                   Opportunities/Threats

                                                              Reappraisal


                 Figure 1




                 The early period of the case, 1947 to 1986, is really a

                 backcloth against which the rest of the period is examined

                 and evaluated. The early years of Stakis were dominated

                 by Sir Reo who had developed a hands-on style of
                 management. Stakis was a `family firm’ with a culture to

                 match it. The organisational structure at this time was a

                 relatively flat one changing over time to a divisional one as

                 Sir Reo approached the period when he wished to step
                 down.




                 This divisional structure was, to a great extent, made up of

                 autonomous strategic business units with little strategic

                 guidance. It could be argued that the style of management

                 at this time in Stakis was one of Financial control. But
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