Page 64 - Stakis Consolidated Teaching Note

BCG MATRIX
BCG MATRIX

Market Share

High Low

Market High Stars Question Mark
Growth Hotels Healthcare
Rate Low Cash Cows Dogs

Casinos Disposals

Division
Progression

Cash Flow
Disposals
1986 - 1988
H : Hotels & Inns

C : Casinos &

Leisure H P

P : Property &
Finance
C

1988 - 1991

H : Hotels

C : Casinos N H
P : Property & Leisure C C P

CC : Country Court C H
F : Finance
PH : Package Holidays F PH
NH : Nursing Homes
1991 - 1994

H : Hotels NH
C : Casinos
NH : Nursing Homes
Figure 3 CC : Country Court H CC

C