Page 246 - GLOBAL STRATEGIC MARKETING
P. 246

because if there is a large amount of suppliers within an industry, then the
               supplier power is low, and it is easy for the organisation to switch suppliers.

               It is therefore necessary to monitor this relationship and try and not put all
               of  your  resources  into  one company  but  have  several  organisations to
               supply.
   241   242   243   244   245   246   247   248   249   250   251