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cash cows to support new investments. In addition to portfolio planning,
Kotler et al (2003) states that corporate strategy and planning entail

defining the vision and mission of the organisation.

2.3 Vision

Mission statements are guided by a vision, an almost ‘impossible dream’

that provides a direction for the organisation in the long term (Kotler et al,
2003). This is captured in the following case that highlights Microsoft’s

vision.

2.4 A Vision and Strategy for the Future

Diversity and inclusion are integral to Microsoft’s vision, strategy and

business success. We recognize that leadership in today’s global
marketplace requires that we create a corporate culture and an inclusive

business environment where the best and brightest diverse minds -
employees with varied perspectives, skills, and experiences - work
together to meet global consumer demands. The collaboration of cultures,

ideas, and different perspectives is an organizational asset and brings
forth greater creativity and innovation.

Learn about our commitment to global diversity and inclusion, including

our vision, strategy, and plans for the future. Understand why at Microsoft,
global diversity and inclusion is a long term business-critical principle that

is linked to the current and future success of our company.

Microsoft is on an accelerated path of growth. We recognize that in order
to achieve our aggressive leadership goals we must leverage the

intellectual power and harness the creative energy of top, highly trained
individuals from all regions of the world, and those from a wide range of

diverse backgrounds.

We actively seek to foster greater levels of diversity in our workforce by
partnering with our outreach partners which include academic institutions,

professional organizations, and national advocacy groups, offering
scholarships and youth programs to encourage the study of technology