Page 81 - Drambuie case study
P. 81
"The Drambuie Pursuit is an extremely
exciting departure from what Drambuie
has traditionally been associated with
over recent years. This event allows us to
target a younger consumer while staying true to the
heritage behind Drambuie."
Phil Parnell:
Drambuie enlisted former England rugby player Lawrence
Dallaglio as a spokesman. And the “Drambuie Pursuit” was,
in 2009, televised.
Lawrence Dallaglio: (England rugby player), seeks two
people to join his team
Lawrence
