Page 82 - Drambuie case study
P. 82

MARKETING ELEMENTS




               These marketing initiatives “Drambuie Pursuit” was followed


               by the delivery of "Drambuie Dens" in the North American

               market.


               Pursuit and Dens



               Phil Parnell explains the ideas behind the development of

               the Pursuit and Dens









                                     Pursuit & Dens
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