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MICE Tourism
The term "MICE" in the context of travel is an
acronym for meetings, incentives, conferences, and
exhibitions. The MICE market refers to a
specialised niche of group tourism dedicated to
planning, booking, and facilitating conferences,
seminars, and other events, which is a big
moneymaker in the travel industry.
Using MICE to refer to this industry is useful in that
it encompasses every component of this particular
travel market. Whether you are looking to organise
a group outing for your company's employees
"incentive" or you want to organise a big event
focused on the latest innovations in your field
"conference", MICE travel agents can in booking
the itinerary.
MICE travel involves a number of components, and
agents working in this field must provide a full range
of travel and conference services for large and