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often included in other conferences and meetings,
though, meaning that there is often overlap
between agents in these industries. Businesses
court new clients and debut their latest offerings at
these events.
• What a destination can get from MICE
Tourism?
1- Tourism enterprises can directly get benefits
from MICE tourism.
2- It boosts the local economy.
3- Besides the economic growth, the host city will
become more recognisable as
a travel destination around the world.
4- It creates new jobs, such as the professionals
hired to host the event.
5- It boosts the local culture and benefits
professionals such as taxi drivers, hoteliers,
and small business owners.
As travellers may go to local places such as
