Page 43 - 2017 April 5 SLC Meeting - Marketing Update

MK-4
Marketing Labor & Expenses by GL Number
Municipal Labor & Expenses
MK-4
Oct - Feb 2017
Marketing Labor
SLC April 5, 2017 & Expenses by GL Number
Oct - Feb 2017 Actual Budget Pacing to Budget
Description
GL Number
Labor
771.00 Labor $142,238.75 $270,000.00 52.68%
Local and Long Distance Telephone Calls
708.00 Contract Staffna and Maintenance Total $20,000.00 0.00%
775.00
Website Desig
781.00
711.00 Lead services $400.00 0.00%
Marketing supplies
712.00 Directories $330.49 $400.00 82.62%
Postage & delivery
782.00
713.00 Staff Development
783.00
Subscriptions
714.00 Professional Representation
804.00
Other Compensation
714.50
827.00 Marketing Consultants
OH - Borrow Staff Direct
715.00 Industry seminars $255.00 $500.00 51.00%
833.00
Prof Development/Education
837.00 Office Meetings $6,092.95 $15,000.00 40.62%
$500.00
716.00
0.00%
Dues/memberships
721.01 Employee Relations $216.80 $10,000.00 2.17%
Conference - Booth/Events
838.00
721.02 Conference - Registration/Site $11,797.35 $15,000.00 78.65%
Wireless Service
873.00
721.03 Conference-Entertainment $32,835.95 $20,000.00 164.18%
864.00
Office Supplies
721.04 Conference - Gifts, etc. $80.00 $800.00 10.00%
888.00
Computer Supplies
923.10 Prepaid Marketing - Contra Total
721.05
OH Trv - Air Fare
723.10 MK Travel - Air Fare $100.00 $5,000.00 2.00%
923.12
OH Trv - Car Rental
723.11 OH Trv - Fuel $538.17 $700.00 76.88%
MK Travel - Taxi
923.13
723.12 MK Travel - Car Rental $314.39 $1,200.00 26.20%
923.14
OH Trv - Parking
923.15
723.13 MK Travel - Fuel $93.59 $700.00 13.37%
OH Trv - Public Transit
932.20 MK Travel - Parking $213.00 $700.00 30.43%
723.14
OH - TRV Mileage
923.30
723.15 MK Travel - Public Transportation $18.00
OH - Contributions
923.31
723.20 MK Travel - Mileage $3,339.72 $8,000.00 41.75%
OH - Trv - Meals
$71.95
$300.00
23.98%
Expen
723.21ses MK Travel - Tolls $100,651.22 $198,500.00 50.71%
$17,000.00
$5,885.80
723.30 MK Travel - Hotel $242,889.97 $468,500.00 51.84%
34.62%
Grand Total
723.31 MK Travel - Empl Meals $1,067.80 $4,000.00 26.70%
723.32 MK Travel - Phone
723.33 MK Travel - Tips
723.39 MK Travel - Misc. $50.00 $2,000.00 2.50%
731.01 Client Meals $2,637.30 $8,000.00 32.97%
731.02 Client Entertainment $4,000.00 0.00%
731.03 Client Sports Events $798.00 $3,000.00 26.60%
732.01 Client Events $1,320.00 $8,000.00 16.50%
732.02 Client Alcoholic beverages $24.25 $1,200.00 2.02%
737.00 Marketing Office Meetings $155.10 $800.00 19.39%
741.01 Adv - Directory listings $2,500.00 0.00%
741.02 Adv - Magazines $5,918.00 $20,000.00 29.59%
741.03 Adv - Organizations $300.00 0.00%
741.04 Client/Community Relations $55.90 $1,500.00 3.73%
743.01 Contributions - Charitable $32.64 $500.00 6.53%
743.02 Contributions - Political $1,000.00
744.00 Client Gifts $50.00 $2,500.00 2.00%
761.00 Photography $21,630.00 $10,000.00 216.30%
762.00 Printing/Reproduction $152.82 $2,000.00 7.64%
763.00 Color copies $3,576.25 $12,000.00 29.80%
764.00 Awards
765.00 Brochure/Identity Piece
766.00 Holiday cards, calendars, etc.
770.00 Graphic Design
Page 43