Page 38 - 2017 April 5 SLC Meeting - Marketing Update

MK-2
Marketing Labor & Expenses by GL Number
Higher Ed Labor & Expenses
Oct - Feb 2017
SLC April 5, 2017

GL Number Description Actual Budget Pacing to Budget
Labor Labor $55,316.00 $136,500.00 40.52%
708.00 Contract Staff
711.00 Lead services
712.00 Directories
713.00 Subscriptions $250.00 0.00%
714.00 Professional Representation
714.50 Marketing Consultants
715.00 Industry seminars
716.00 Dues/memberships $1,800.00 0.00%
721.01 Conference - Booth
721.02 Conference - Registration/Site $2,500.00 0.00%
721.03 Conference-Entertainment $200.00 0.00%
721.04 Conference - Gifts, etc.
721.05 Prepaid Marketing - Contra Total
723.10 MK Travel - Air Fare
723.11 MK Travel - Taxi $100.00 0.00%
723.12 MK Travel - Car Rental $300.00 0.00%
723.13 MK Travel - Fuel $120.00 0.00%
723.14 MK Travel - Parking $67.00 $200.00 33.50%
723.15 MK Travel - Public Transportation
723.20 MK Travel - Mileage $328.90 $5,000.00 6.58%
723.21 MK Travel - Tolls $10.50 $50.00 21.00%
723.30 MK Travel - Hotel $331.48 $2,000.00 16.57%
723.31 MK Travel - Empl Meals $131.15
723.32 MK Travel - Phone
723.33 MK Travel - Tips
723.39 MK Travel - Misc. $250.00 0.00%
731.01 Client Meals $236.60 $1,500.00 15.77%
731.02 Client Entertainment $1,000.00 0.00%
731.03 Client Sports Events $718.00
732.01 Client Events $120.00 $750.00 16.00%
732.02 Client Alcoholic beverages $350.00 0.00%
737.00 Marketing Office Meetings
741.01 Adv - Directory listings
741.02 Adv - Magazines $2,000.00 0.00%
741.03 Adv - Organizations
741.04 Client/Community Relations $72.00 $120.00 60.00%
743.01 Contributions - Charitable $500.00 0.00%
743.02 Contributions - Political
744.00 Client Gifts $250.00 0.00%
761.00 Photography $5,475.00 $9,000.00 60.83%
762.00 Printing/Reproduction $750.00 0.00%
763.00 Color copies $583.25 $3,500.00 16.66%
764.00 Awards $500.00 0.00%
765.00 Brochure/Identity Piece
766.00 Holiday cards, calendars, etc.
770.00 Graphic Design
Page 38