Page 36 - 2017 April 5 SLC Meeting - Marketing Update

MK-1
Marketing Labor & Expenses by GL Number
PK-12 Labor & Expenses
Oct - Feb 2017
SLC April 5, 2017
PK-12
GL Number Description Actual Budget Pacing to Budget
Labor Labor $174,017.00 $288,240.00 60.37%
708.00 Contract Staff
711.00 Lead services
712.00 Directories $540.00 $1,000.00 54.00%
713.00 Subscriptions $89.00 $200.00 44.50%
714.00 Professional Representation
714.50 Marketing Consultants
715.00 Industry seminars $485.00 $1,380.00 35.14%
716.00 Dues/memberships $1,180.00 $12,500.00 9.44%
721.01 Conference - Booth $7,276.88 $2,700.00 269.51%
721.02 Conference - Registration/Site $7,075.72 $13,100.00 54.01%
721.03 Conference-Entertainment $45,232.80 $53,200.00 85.02%
721.04 Conference - Gifts, etc. $573.77 $900.00 63.75%
721.05 Prepaid Marketing - Contra Total
723.10 MK Travel - Air Fare $1,681.86 $2,400.00 70.08%
723.11 MK Travel - Taxi $322.65 $1,000.00 32.27%
723.12 MK Travel - Car Rental $816.52 $540.00 151.21%
723.13 MK Travel - Fuel $76.84 $500.00 15.37%
723.14 MK Travel - Parking $1,105.73 $1,600.00 69.11%
723.15 MK Travel - Public Transportation $48.30 $100.00 48.30%
723.20 MK Travel - Mileage $2,876.95 $10,000.00 28.77%
723.21 MK Travel - Tolls $41.35 $200.00 20.68%
723.30 MK Travel - Hotel $7,254.13 $12,600.00 57.57%
723.31 MK Travel - Empl Meals $871.25 $5,000.00 17.43%
723.32 MK Travel - Phone
723.33 MK Travel - Tips $40.00 $100.00 40.00%
723.39 MK Travel - Misc. $36.02 $250.00 14.41%
731.01 Client Meals $4,420.89 $1,000.00 442.09%
731.02 Client Entertainment $3,190.62 $13,000.00 24.54%
731.03 Client Sports Events $718.00 $2,500.00 28.72%
732.01 Client Events $16,409.49 $1,000.00 1640.95%
732.02 Client Alcoholic beverages $157.66 $500.00 31.53%
737.00 Marketing Office Meetings $500.00 0.00%
741.01 Adv - Directory listings
741.02 Adv - Magazines $1,000.00 0.00%
741.03 Adv - Organizations
741.04 Client/Community Relations $237.28 $500.00 47.46%
743.01 Contributions - Charitable $300.00 $1,000.00 30.00%
743.02 Contributions - Political $1,000.00
744.00 Client Gifts $507.61 $2,000.00 25.38%
761.00 Photography $3,150.00 $10,000.00 31.50%
762.00 Printing/Reproduction $3,831.12 $2,000.00 191.56%
763.00 Color copies $3,290.50 $15,000.00 21.94%
764.00 Awards $1,990.00 $1,500.00 132.67%
765.00 Brochure/Identity Piece $500.00 0.00%
766.00 Holiday cards, calendars, etc.
770.00 Graphic Design
771.00 Local and Long Distance Telephone Calls
775.00 Website Design and Maintenance Total
781.00 Marketing supplies $2,901.91 $300.00 967.30%
782.00 Postage & delivery $331.84 $400.00 82.96%
783.00 Staff Development
804.00 Other Compensation

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