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AYZDOTLLC

>>TABLE OF CONTENTS

Confidentiality Statement....................................................................................................................2
Disclaimer Statement ...........................................................................................................................2
Mission Statement ................................................................................................................................3
Executive Summary ..............................................................................................................................5
Objective ................................................................................................................................................ 6
Financial Objectives ..............................................................................................................................7
Start-Up Summary ................................................................................................................................8
Ayzdotllc ................................................................................................................................................ 9
Products ................................................................................................................................................. 9
Market Analysis Summary: Sports Apparels And Accessories .....................................................11
Major Market Segmentation ...............................................................................................................11
Products Segmentation .....................................................................................................................12
Market Size ...........................................................................................................................................12
Demand Determinants ....................................................................................................................... 13
Operational Strategy ..........................................................................................................................14
Legal Structure ....................................................................................................................................14
Location: Watchung, Nj 07069 .........................................................................................................14
Target Market .......................................................................................................................................15
Manufacturing And Distribution .......................................................................................................15
Business/Pricing Model ......................................................................................................................15
Milestones .............................................................................................................................................16
Branding And Marketing .................................................................................................................... 17
Goals ...................................................................................................................................................... 17
Keys To Success ................................................................................................................................... 17
Marketing Campaign .......................................................................................................................... 17
Competitive Analysis ..........................................................................................................................19
Major Industry Players .......................................................................................................................20
Competitive Advantages ..................................................................................................................20
Barriers To Entry .................................................................................................................................20
Swot Analysis .......................................................................................................................................21
Risk Analysis ........................................................................................................................................21
Management ....................................................................................................................................... 22
About The Founder ............................................................................................................................ 22
Organizational Chart.......................................................................................................................... 22
Personnel Forecast............................................................................................................................. 23
Financial Indicators ............................................................................................................................ 24
Revenue Forecast ............................................................................................................................... 25
Break-Even Analysis .......................................................................................................................... 28
Projected Income Statement ...........................................................................................................29
Projected Cash Flow ........................................................................................................................... 31
Projected Balance Sheet ....................................................................................................................32
Sensitivity Analysis .............................................................................................................................33
Financial Assumptions ......................................................................................................................34
Appendix: Year One Financials .........................................................................................................35

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