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>>EXECUTIVE SUMMARY

AYZdotLLC (also referred to as “the Company”) operating
under the brand name of “Cheetah & Ankh” is an exclusive
high-end sports apparel and accessories distributor based in
New Jersey. The Company understands the increasing trend of
blending modern fashion with quality sportswear and intends
to capitalize on this opportunity through the introduction
of stylish sporty fashion apparels, bags, and shoes. The
management is extensively experienced, passionate, and is
collaborating with a sports club, brand retailers, and other
suppliers to have an annual contract to supply according to their
demand. The Company will have a brick and mortar retail outlet at Watchung AYZdotLLC is registered in the state of New
Square Mall, Watchung, NJ 07069, an online store through the Company’s web Jersey and headquartered in New Jersey.
Ownership is held by Ayodabo Esuola.
store and third-party online retailers including Amazon.com. To achieve the
Company’s objectives, the management is looking for $240K in bank financing.

OPPORTUNITY & MARKET SIZE: SPORTS APPARELS AND ACCESSORIES
According to market research firm IBISWorld, the Sports Apparels and Accessories industry has seen an average annual growth rate of 1.3%
over the last five years, placing industry revenue at $52 billion during 2019. The Sports Apparels and Accessories industry is projected to see an
average annual growth rate of 1.1% over the next five years, placing industry revenue at $54.9 billion in 2024. There are 1,119 establishments of
1
sports apparels in New Jersey in 2019 with the average revenue of sports apparels and accessories industry is $1.3 Million .

BACKPACK & COURIER BAG SEGMENT OF THE INDUSTRY
This segment has seen an average annual growth rate of 0.7% during the last five years, placing this segment’s revenue at $172.4 Million.
Average annual revenue for a player in this segment is $2 Million. The industry is projected to see an average annual growth of 1.6%, placing the
segment’s revenue at $187.1 Million in 2024 .
2

These trends bode extremely well for organizations such as AYZdotLLC, as they show the long-term potential that the market and industry in
general hold.

MARKETING: Marketing for AYZdotLLC will be done through a variety of channels with digital marketing being the primary driver. The
company majorly gets the client through referrals due to its quality products and customer satisfaction; it is expected that 13% of the customers
will come from “Word of mouth.” Moving forward plans call for the Company’s website to be Search Engine Optimized (SEO) to give it more
traction and traffic that will ultimately translate into increased revenues and profit margins. The Company will also have a social media presence
via Facebook and Twitter.

MANUFACTURING: Product manufacturing is outsourced to competitive manufacturers in Taiwan. The local manufacturing industry in
Taiwan is largely dependent on exporters. Apparel manufacturing in Taiwan is economical than in other Asian countries. The manufacturers
work under the direct supervision of AYZdotLLC.

DISTRIBUTION: The products will be delivered to New Jersey at the Company’s store from where it will be delivered to online customers
also. Bulk wholesale orders under contractual obligations will be directly delivered to customers’ warehouse and stores.

1 Sporting Goods Stores in the US. Obtained at: www.ibisworld.com
2 Backpack & Courier Bag Manufacturing in the US. Obtained at: www.ibisworld.com

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