Page 58 - PowerPoint Presentation DR

Strategy is a PLOY(threaten enemies)

 It is a specific manoeuvre(movement) intended to

outwit an opponent or competitor.

 The real strategy (as plan, that is, the real intention) is

the threat, not the new practice area itself, and as such

is a ploy.

 Porter : In „Competitive Strategy book‟

-> Market Signals, Fighting brand, Competitive moves

 In Porter‟s book „Defensive strategy‟

„Ploys to reduce competition‟

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