Page 60 - PowerPoint Presentation DR

Strategy is a POSITION

 Position implies a specific means of locating a

firm in its environment among the competitors .

 Game/War are two persons‟ game

 „GRANT‟: Strategy is deployment of one‟s resources in

a manner which is most likely to defeat the enemy.

 Niche Position- Position occupied to avoid

competition

Digestive Candy/Adult -Kids Energy Drink- Sports

men

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