Page 61 - PowerPoint Presentation DR

Strategy is a PERSPECTIVE

 Perspective looks inward into the firm with respect

to external environment.

 Strategy is a perspective shared by members of

an organisation, through their intentions and /

or by their actions.

 Eg : World is “changing” or “World is Stable”

 IBM – Own Marketing ideology

 HP-Engineering

 McDonald‟s-Productive Efficiency

59