Page 5 - Proposal Flip
P. 5
Why Partner with Paul Lofthouse Racing.
What can we do for you?
So lets get to the important bit. Like I mentioned at the start, we aren't just looking for a “cash for stickers” opportunity. The cur-
rent economy means that there is less money floating around, and less people likely to just sponsor small race teams (or big ones!)
just for a few stickers on the car, and the good will of the company.
PLR will become your digital and personal marketing agency. As well as running a race car, our priority will be as much exposure
and publicity for you as possible. We will be able to achieve this in a number of ways.
Full social media presence
We are vey vocal on social media platforms, Facebook, Twitter and Instagram. We can use this to your best advantage by pub-
licising posts, writing content and giving your current social media accounts a boost by opening them up to a new audience. If
your online and social presence isn't what you would like it to be, let us take care of it, and generate your social media outlets
for you. We also have the in house capability to either update or create a new website for you. It’s the perk of being a soft-
ware engineer!
Press and Media Releases
One of the benefits of being a Brit, is that I'm quite unique in racing short track. This is allowing me to get quite a lot of media
attention in the local area. We will continue to use this local media and will push this throughout the year. Any press that we
get, is press that you get. Mentions, shout-outs, logo opportunities will always be maximised to give you the most exposure
possible.
Title Sponsorship
The highest paying sponsor for the 2017 season will get the team named after them. This means that in all programs, inter-
views, and announcements, the company will be represented in the team name. [Your Name Here] Chevrolet.
Race Car Branding
Title Sponsorship means that the livery of the car will reflect the colours and branding of your company. Sponsorship less than
title will have the name on the car in the most prominent locations.
Photo Ops, Events
The car and driver can be at your disposal for your own company events.
Youtube channel
People are consuming more and more in car coverage on you tube. We will have a camera placed in our car, with your logo
and brand prominently placed in view. Links will be provided to your pages on the uploads so that users can quickly access
your website or Facebook page.
On top of all this, we will keep working to find new ways to promote your business, and give you every advantage possible if you
become part of our team.
Thank you for reading our short proposal. If you are interested, or would like to discuss anything further, please get in touch with
me at 734 383 3503, email paul_lofthouse@hotmail.com or find us on Facebook, www.facebook.com/paullofthouseracing.
Best Regards
Paul.