Page 104 - Six Sigma Advanced Tools for Black Belts and Master Black Belts

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Comparison between Fishbone Diagrams and Mind Maps 89
Create article map
Read what Search publication
he/she writes Subscribe to Sentence Search online publication
Know Your Reporter Gelemalls of latest article
? Celebrate Your Success What kinds of stories do they like
Do they tend to be
Positive or Negative
People to talk to
Industry stats Give Writers Publish often enough
Experts to quote what they need ? Courier Your Type Products
Graphics Know the Publication ?
Photos of key players Pitching Your Story ? Are they big enough
? Are they too big
To The Press
Just because you think
Buzzkiller.net ? Its interesting
Company name Tell a Good story Does II pass the
? In Headline ? Watch your language ? “Cocktail Party Test”
How about
? the “Beuator
? Types Ride ” test
One ata time for If two media outlets discover
a specific story that you have pitched the same
I writers have a pretence Time of Day ? story at the same rime. They will
Day of Week ? not be happy campers.
Week of Month At the Right Time Pitch it the Right Way ? email
How much lead time do
? they want / Do you need ? tax
? phone
? small mall
Figure 7.6 Sample mind map.
7.3.2.1 Direction of arrows
For the fishbone diagram, the arrows are pointed towards the ‘effect’ (as shown in
Figure 7.7), which in our case is the problem we are trying to solve. Thus, a brain-
storming session using this diagram will tend to be very focused. Every new idea (or
‘cause’) generated is likely to have direct relationship with the effect.
As for the mind map, there are no arrows pointing in any direction, but lines radi-
ating out from the center of the page (as shown in Figure 7.8). This kind of diagram
will inevitably direct the thinking into ‘exploration’mode and, not uncommonly, lose
sight of the ‘shore’ (the original intent).

7.3.2.2 Colour, line thickness and symbols (or images)
For the fishbone diagram, there is not much emphasis on the use of different colours
and line thicknesses to differentiate the different levels or signal differences in

CAUSES

EFFECT

Figure 7.7 Direction of arrows for fishbone diagram.