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Comparison between Fishbone Diagrams and Mind Maps 87
Age
Race
Education

Income
Audience
− Interest

Profession
Speech
Size

Figure 7.3 Mind map in progress.

of clearer communication. Furthermore, commercial software is available to make
creating a mind map very simple, but depending on the software used, some of the
original rules, which are supposedly ideal for enhancing memory and triggering
creativity, may be violated.
4. Add words or images off the main branch. Adding the next level branches repre-
senting the ideas triggered by the main branch. The rules are essentially the same
as for the main branch, except that the branch needs to be thinner, and the words
and images smaller and less prominent than for the main branch.
5. Continue step 4 and keep expanding (see Figure 7.3).
6. Work through steps 2 to 5 again until the stock of ideas is exhausted (see Figure 7.4).

7.3 COMPARISON BETWEEN FISHBONE DIAGRAMS
AND MIND MAPS

7.3.1 Similarities
As shown in the sample diagrams in Figure 7.5 and 7.6, both the fishbone diagram
and mind map are able to capture and present a huge amount of ideas in one single
page. They can both be used to facilitate brainstorming and help trigger new ideas
generation.

7.3.2 Differences
The key difference between the fishbone diagram and the mind map is the appearance
of the diagram. It is believed that the appearance of the diagram is able to direct and
influence the thinking process.