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The IDOV Roadmap 43
Table 4.1 Elements of a project charter.
Elements Content
Project title A concise phrase for the intended work to create an identity.
Team members List the team members and identify the leader. This is to establish the
roles and responsibilities of team members.
Purpose Give a statement of purpose in a concise manner so that a clear common
vision is established and communicated. It must relate to the bottom
line so as to establish a business case.
Scope Outline the expected tasks to be included so that the milestones are
clearly defined to establish interim targets and to avoid unnecessary
project creep.
Goal List the final deliverables and define the metrics to measure success.
This gives a specific target to aim for.
Plan and time line Identify the resources -- manpower, equipment, etc. -- needed over the
duration of the project and the deadline for each milestone defined
in the scope list. A simple Gantt chart may be included.

One of the key inputs into QFD is the Kano classification of customers’needs listed
in the row entries. Three major classifications are as follows:

Attractive elements (ATT) are ‘delighters’. When delighters are absent, the customer
is neutral (not dissatisfied).
Must-be elements (MB) are element which, if absent, will cause customers to be very
dissatisfied.

Table 4.2 An example of a level 1 House of Quality for a printer.

1 2 3 4 5 6 7 8 9 10
HH H HOO OOWW W

Kano Class PRIORITY INDEX Resolution (Dpi) Print speed (page/min) power (W) Cooling fan speed (rpm) noise level (dB) duplex feature Long toner life (page) reliability (MTTF) Maintainability (MTTR)

WW W WHH HHAA AATT TT Cost ($)
1 Clarity MB 5 RELATIONSHIPS
2 fast OD 4 STRONG 9
3 lasting OD 4 MEDIUM 3
4 low maintenance cost OD 4 WEAK 1
5 low power consumption OD 3
6 low noise OD 3
7 paper saving ATT 2
8 Reasonable price MB 5
Raw Weight 84 66 27 9 39 25 66 85 51 27 479 85
Weight % 18 14 6 2 8 5 14 18 11 6 Total Max
Weight 1-5 Scale 5 4 2 1 2 1 4 5 3 2