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this, watch little kids playing on a               medication.  This fake medication

               playground and wait for one of                     is called a placebo.  In this type of
               them to fall down.  (Don’t push                    experiment, the group of people
               them.)                                             receiving the actual medication is
                                                                  called the experimental group
               In many cases, the child will ask
                                                                  and the group getting the placebo
               for a Band-Aid, even if they have
                                                                  is called the control group.
               no cut!  If their parents give them
               one, they often start to magically                 At the conclusion of the
               “feel better” and go on playing.                   experiment, one of three things will
               Now, if you were watching this,                    happen:
               you would know the Band-Aid is
                                                                     1.  Neither the experimental
               not helping.  But the young child
                                                                         group nor the control group
               has convinced himself that he will
                                                                         will get better.  This means
               be getting better, so he feels
                                                                         the medication does not
               better.
                                                                         work.
               This idea of feeling better because                   2.  The experimental and control
               you expect to feel better is known                        group will get better at the
               as the placebo effect, and can be                         same rate.  This means that

               a big problem for scientists testing                      it is the placebo effect, not
               new medications.  The people in                           the medication, that is
               the experiments might tell                                making people better.  There
               scientists they are feeling better,                       is no proof that the
               and they aren’t really lying.  It’s                       medication works.
               just that what is making them feel                    3.  The experimental group gets
               better has nothing to do with what                        better at a higher rate than
               the scientist is trying to test.                          the control group.  This
                                                                         would be evidence that the
               So let’s go back to our scientist
                                                                         medication works.
               with the bronchitis medication.  We
               know she needs to give both                        Control groups and experimental
               groups of people something, but                    groups are not just for experiments
               we also know she can’t give                        about medications.  Scientists

               everyone the medication.                           looking to study animal behavior,
                                                                  what makes plants grow, or how
               So what’s the solution?  The
                                                                  bacteria multiply will likely have
               scientist must give one group the
                                                                  these types of groups in their
               real medication and the other
                                                                  experiments.
               group something that looks like the
               medication, but isn’t actual



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