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Make every word count! This will not only make it easier for others to understand
you, but, as we learned in the previous lesson, you can often say more with less.
Carefully Structure Your Correspondence
Awkward structures and the use of passive voice can make it more difficult for others
to understand you. Basic, yet not necessarily "simplistic," sentence structure and
active verb usage renders livelier, clearer prose.
Verbs, Verb Characteristics and the Passive Voice
Verbs have many interesting characteristics that set them apart from other parts of
speech. For example, a verb has a mood, a voice, and a tense. In this course, we will
briefly touch on tense (and along with it number/person agreement), but we will
mainly focus on the meaning and impact of voice. We will not discuss mood.
More About
In this course we will not discuss mood because, although it is a
fascinating topic, the English language does not differentiate
between the three moods (indicative, subjunctive, and imperative)
with unique conjugations. This is not the case, however, with all
other languages. For example, Spanish, Italian and German all
differentiate between moods with separate conjugations.
As the student probably knows, a verb's tense indicates the time of its action—in
English we have three simple tenses: past, present, and future, which have unique
conjugations, as is illustrated below utilizing the verb "to jump.”
TX Marketing II: Negotiation Techniques 120
