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No matter how this information is introduced, no matter how it is packaged, outlined

or diagramed, and no matter how much glittery multimedia is added to it, the
premises do not lead one to logically deduce the given conclusion, and, therefore,

logos is not available as a means of persuasion in its delivery. In order to keep logos

open to you in your different communications and negotiations you have to ensure
that your position is an example of a logical progression. Check and re-check your

information. Does your given data, research, observations and references directly

support your point? If not, then logos is not an option and you might want to
reconsider you correspondence.

Hint: If there is a problem, then try to figure out if the conclusion
is just invalid, or, if you've just focused on the wrong premises. After

all, you might have a valid point, but you might have just

unconsciously left out some of the necessary information you need
to adequately support your claim.

Logic and Sentence Structure
Delivering information to an audience in a way that they can understand within a

given time-frame and under circumstances that might be stressful or uncomfortable

can seem like a daunting task. But regardless of how complicated the situation or
detailed your material, you can only keep logos as a means of persuasion open to

you if you are able to show your audience the logic in your position. Even if your
arguments are logical, you cannot rely on logos unless you can illustrate that your

ideas connect logically.

Logos is probably the most effective type of persuasion because it allows an audience

to, in essence, "discover" the same conclusion that you did.

TX Marketing II: Negotiation Techniques 118