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But instead of saying that, which would probably weaken your case, you chose to

find your audience's current motivations and cater your language to fit that
motivation. Mainly, you realized that as a whole the company is " … currently

trying to improve office operations and cut down on extraneous practices …" and

you linked your ideas to that project. Helping your audience identify with your
position and then logically structuring that position is a very persuasive

technique.

Logic and Clarity

Logic is a persuasion tool and, consequently, you should always examine your ideas
for logical progressions. Here are some steps you can follow to do just that:

1. State your intent at the beginning: Introductions are not a formality, they are

the basis of any clear correspondence.
2. Outline your position or argument: If you cannot easily outline your position,

then it's either not logical or you haven't quite pinned it down yet.

3. Examine your premises and conclusions to ensure that someone else could
arrive at the same conclusion.

Following these steps is important if you are to keep logos as a means of persuasion
open to you. When it comes to logos, your piece is only as persuasive as it is logical

and clear, so you must be sure that your audience can understand you and,

subsequently, arrive at the same conclusion as you.

Stating Intent
Interesting critical essays, professional presentations, and well-composed letters all

share a similar attribute: they state their intent in some kind of introductory sentence

or paragraph (depending on length). In longer pieces, there should be an
introductory paragraph that summarizes the entire piece's point. This is sometimes

called a thesis statement or a statement of intent.

TX Marketing II: Negotiation Techniques 113