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This module has covered many specifics over a relatively short period. To ensure a

comprehensive understanding, we will integrate the information presented in the
various lessons though an activity and a series of case studies. These activities and

studies are meant to help you build your professional communications skills.

Logic as a Persuasive Tool

Logic refers to the study of sound deductions and involves the examination of
premises (inartistic information) and conclusions (artistic information).

As we saw previously in Lesson 1, a logical and well-constructed argument moves

from a premise to a conclusion, or from inartistic information to artistic information.
As we previously noted, this is true because this type of structure:

Makes it easier for other people to follow your train of thought

Is a good way to critically examine your own position for coherency
Helps you think critically about other people's arguments and positions

In addition to this, however, it also opens up a means of persuasion—mainly,

logos.

The Persuasiveness of Logic

Logic involves examining your ideas for coherency and legitimacy. While it can be

difficult to know if any given information is "true," we can examine given information
to see if it is at least coherent with itself. That is to say, we can look at someone's

evidence and someone's conclusions and see if an argument makes sense internally.
When examining information logically, you want to see if the premises that someone

offers you, which might include observations, data or research, adequately support

the conclusions or claims that the person is making. Consider the following two
examples.

TX Marketing II: Negotiation Techniques 108