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Premises/Inartistic Information: Right now we have to make "TPS Reports" for

every e-mail we send out. "TPS Reports" are only useful for task-specific e-mails and
not daily operation e-mails. Generating a "TPS Report" and attaching it takes more

time than not generating or attaching a "TPS Report."

Conclusion/Artistic Information: We should, from now on, only attach "TPS
Reports" to task-specific e-mails and not daily operations e-mails.

In our current example, you made a few observations that led you to a conclusion.

Mainly, you noticed or found that:
Right now we have to make "TPS Reports" for every e-mail we send out.

"TPS Reports" are only useful for task-specific e-mails and not daily operation

e-mails.
Generating a "TPS Report" and attaching it takes more time than not

generating or attaching a "TPS Report."

Given this information, you have created new information:
We should, from now on, only attach "TPS Reports" to task-specific e-mails and

not daily operations e-mails.

This is a logical deduction. Can you see why? From the premises given another person
could conclude exactly what you concluded.

Now, let's examine how we can make your idea regarding the e-mails persuasive.
You could simply tell the appropriate people in the office, "I think we should, from

now on, only attach 'TPS Reports' to task-specific e-mails and not daily operations e-

mails." You could then thank them for their time and walk out of the office.

TX Marketing II: Negotiation Techniques 111