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But, this will do little to "package" your case and it might be easily forgotten since

people often do not retain information unless they understand "why." So, how could
you structure your comments using logos to maximize its effectiveness? Remember

what we learned in Lesson 1: You should move from a premise to a conclusion, or

from inartistic information to artistic information.

Instead of simply stating your conclusion, how about something along these lines:

I know we are currently trying to improve office operations and cut down on

extraneous practices. Regarding this, I think there is a way we could streamline

company-wide e-mails. As of now we have to make "TPS Reports" for every e-mail we
send out, but "TPS Reports" are only useful for task-specific e-mails and not daily

operations e-mails. Generating a "TPS Report" and attaching it takes more time than

not generating and attaching a "TPS Report." Consequently, we could save a lot of
time by only generating and attaching "TPS Reports" to task-specific e-mails and not

all e-mails.

This is a stronger argument then just stating your conclusion because:

It tells your audience from the beginning what you want to address so they

know what's coming.
It moves from your found information (premises) to your created information

(conclusions) so that people can "arrive" at the same conclusion you did.

Quick Tip: In addition to effectively utilizing logos, the passage

above is an example of "catering" and "coloring" language (as

we discussed in Lesson 4). We don't know your real intent

for composing and subsequently delivering the previous

paragraph. It could be that you simply don't like making

"TPS Reports" and the previous passage is just your attempt

at "getting out of them."

TX Marketing II: Negotiation Techniques 112