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To convince the other company members that her idea will work, she walks them

               through her line of thought so that they can understand how she arrived at her idea.
               After walking the audience through her steps, she points out that logically her idea

               should work.


               Trying to make the audience associate pleasure with her solution or trying to induce

               feelings of sorrow or guilt in them would probably prove fruitless—not to mention,

               it  might  just  seem  weird.  In  addition,  her  ethical  character  will  only  persuade  a
               collection of fellow well-respected professionals to a certain degree. Probably the

               best way for Company Associate X to convince the other company members that her

               idea will work is to walk the other people through the same logical deduction that
               she used to develop the idea. She can then use this logical progression of thought as

               the means of persuading them. She can appeal to the audience by noting that her

               idea is "the logical solution."


               The Validity of Logos

                       Logos can be a very powerful approach to persuasion. If your ideas are indeed
                       logical and you can clearly convey them to an audience, then people will often

                       acquiesce. Consequently, logos nicely complement both ethos and pathos. For

                       example:
                       It helps you establish yourself as an authoritative, trustworthy communicator.

                       Rather  than  just  appealing  to  your  audience  through  an  assumed  ethical
                       character  (ethos),  logos  allows  you  to  truly  come  across  as  trustworthy

                       because the validity of your connections serves as your evidence; this leaves

                       little to be assumed except the validity of your premises.
                       It  grounds  the  emotional  implications  of  pathos.  For  example,  if  engaging

                       people's emotions too much can seem suspicious, then balance your delivery

                       by engaging people's intellect and allow reason to confirm your respectability.
                       It encourages the kind of complex critical thought that more difficult academic

                       and  professional  exchanges,  such  as  negotiations,  require.  Rather  than



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