Page 1 - CRM Document rev2 I have NO clue
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"DOING CRM" IS NO LONGER ABOUT JUST RECORDING THE DATA; IT'S FOCUSED ON USING THE DATA TO BECOME THE
COMPANY WE WANT TO BE. IT REPRESENTS A SINGLE VIEW OF THE CUSTOMER ACROSS ALL DEPARTMENTS IN THE
ORGANIZATION, TO BUILD A COHESIVE EXPERIENCE FOR THE CUSTOMER. CRM DATA TRULY REPRESENTS THE VOICE OF THE
CUSTOMER.
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