Page 2 - CRM Document rev2 I have NO clue
P. 2
Customer Relationship Management
A strong CRM solution is a multifaceted platform where everything crucial to developing, improving,
and retaining our customer relationships is stored and managed.
It helps you:
Centralize customer information
Provide business intelligence
Facilitate communications
Track sales opportunities
Enable responsive customer service
Our ambition as a company
• Move from My to Our Customer
• Sharing information – 360°customer view – transparency globally
• Engage / leverage the support of the entire organization
• Operational excellence
To reach the ambition, we have deployed a modern technical solution – Microsoft Dynamics CRM
This book has 2 parts:
Section 1:
Concentrates on the functionality of Dynamics, explaining the many different aspects
For example:
Navigating Dynamics
Functionality of fields
Definitions of terms
Section 2:
Data Quality and suggestions on how to monitor your data and keep updated regularly.
2
