Page 35 - 10th JA Asia Pacific COY 2020 Souvenir e-Booklet

Lovables

Representatives:

Divry Carla Sylvia

Divry Celia Sylvia

Nicole Lee

Wai Kay Law

Product:

Our original line of 4 plush toys provide representa-
tion of diversity that is lacking in Hong Kong’s toy
industry. Our designs contain features that some
members of society may view as ‘defects’; we howev-
er, see these traits as an inclusion of the social diversi-
ty. We hope to move social views from a pursuit of
perfection to a pursuit of inclusion and acceptance,
regardless of physical, social, and ideological differ-
ences.

Just as Lovables are different visually, they each have
a unique backstory and purpose – from Oreo, an
advocate for body-positivity, to Boots, who scales the
world’s toughest mountains literally single-handedly.
These stories not only promote inclusivity but forms
an emotional connection with our customers.

We envision people of all ages, and of all backgrounds
learning and spreading joy through these toys. In
order to do so, our company is working with various
children charities in Hong Kong to donate 218 toys to
underprivileged children.