Page 9 - 2017 UFSTSG Investment Pres
P. 9
Traditional Retail Market
PROS
Brand Awareness
Multiple retail locations
Ask questions and gain more clarity
Refund settlement products available
Audit products available
KEY STRENGTHS
Branding
CONS
Tax preparers have as little as 5 days of training.
Increasing amounts of tax preparer fraud and improper payments.
Most are seasonal, with HIGH turnover. Lack of trust with taxpayers financial information.
The pricing model is confusing.
KEY WEAKNESS
Lacks Competency and lack personal relationships

