Page 212 - 2019 Orientation Manual

will be distributed to all LSBA members with an email address on file (and who
have not “opted out” of email).

E. Other Email Communications to Members
The following policies shall govern other mass emails to LSBA members.

1. Types of Additional Emails
Messages may be sent separately from the three regularly scheduled email blasts
with prior approval from the Communications Director. These “exempt emails”
may include notices of annual out-of-state CLEs, large-scale conferences, volunteer
opportunities, and seminars targeted to specific Sections and Divisions.

2. Scheduling
Only one (1) exempt email blast regarding any individual subject may be scheduled
per month (i.e., if an Annual Meeting promo is sent out in March, another cannot
be sent out until April). Departments wishing to execute a mass email separate from
the three regularly scheduled email blasts must coordinate with the
Communications Coordinator of Online Media to set a distribution date and time.
Scheduling will be dependent upon other previously scheduled email blasts and the
available queue.

3. Alternatives to Email Communications
If it is determined that a particular communication is not appropriate for mass email
distribution, the Communications Department may publish the communication on
the LSBA website or in Bar Briefs. This technique is also intended to encourage
use of these electronic information sources and to allow exposure to other events
and activities of the Association.

4. Design of Email Communications
Email messages will be designed to have a consistent look and feel by Association
staff so that they are easily identifiable by members and can be easily deleted if
they are not wanted.

5. Timing of Communications
Email messages will generally be sent not more than two months in advance of any
individual CLE, and not more than three months in advance of a special event.

6. Repetition of Messages
The same message can appear in no more than four email blasts, with the exception
of certain routine reminders that may be repeated throughout the year.

7. Appeal to Members
Mass email must be of credible interest to at least 1/3 of the recipients.