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be sent out until April). Departments wishing to execute a mass email separate from
the three regularly scheduled email blasts must coordinate with the
Communications Coordinator of Online Media to set a distribution date and time.
Scheduling will be dependent upon other previously scheduled email blasts and the
available queue.

3. Alternatives to Email Communications
If it is determined that a particular communication is not appropriate for mass email
distribution, the Communications Department may publish the communication on
the LSBA website or in Bar Briefs. This technique is also intended to encourage
use of these electronic information sources and to allow exposure to other events
and activities of the Association.

4. Design of Email Communications
Email messages will be designed to have a consistent look and feel by Association
staff so that they are easily identifiable by members and can be easily deleted if
they are not wanted.

5. Timing of Communications
Email messages will generally be sent not more than two months in advance of any
individual CLE, and not more than three months in advance of a special event.

6. Repetition of Messages
The same message can appear in no more than four email blasts, with the exception
of certain routine reminders that may be repeated throughout the year.

7. Appeal to Members
Mass email must be of credible interest to at least 1/3 of the recipients.

8. Method of Distribution
All email solicitation must be sent though StreamSend. Blast emails cannot be sent
through LSBA email accounts; to do otherwise would open the LSBA domain to
be viewed as a “spammer.”

IV. BOARD POLICIES

A. Annual Meeting Attendance
It is the policy of the Louisiana State Bar Association to require all Board of Governors
members to register for the Annual Meeting in order to participate in Board
deliberations.

B. Board Member Orientation
It is the policy of the Louisiana State Bar Association to conduct an annual orientation
program for members of the Board of Governors. Both new and returning members are
expected to participate in the orientation. The program shall be held prior to the
beginning of the fiscal year, with the specific time and location selected by the

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