Page 6 - September 2020 Inform

Trading Update
Private Label Update
We are continuing to see unprecedented orders from all customers due to
the increase in consumer demand
for canned products caused by the Coronavirus outbreak.
Highlights
• We have secured a 3 month trial listing with Aldi Ireland for a Private Label Low Fat Rice Pudding and
if sales are successful this will be extended into a core listing in the region.
• As the nation turned to baking during lockdown, condensed milk sales increased by 200%
Areas of focus
• Drive forward at pace new opportunities / manufacturing partners focusing on new categories with Vegan and Health targeted products
• Continuetomanageretailersvolumes expectations due to increased demand across all our categories as a result of the Covid-19 outbreak
• Brexit: continue to work with the Group in order to be fully prepared for any outcome by the 31st December, minimising any disruption to business and trading.
Mars Update
With lockdown easing we have seen some great results on our ice cream performance and the launch of NPD across all the Mars categories.
Ice Cream
Ice cream demand has dramatically increased over the summer and hats off to everyone who has had to deal with these extraordinary conditions. The net result is that we have had three of our biggest periods in the four years of handling the Mars ice cream business.
We are very proud to say that SHS has driven Mars share and sales growth ahead of all other competitors.
• We have a confirmed listing with Co-Op for Private Label Rice to launch in November followed by Custard in January 2021. This will be replacing our existing Farmlea products but we will have increased distribution within their Private Label range.
• During these difficult times, we have seen new opportunities arise. We have been successful in securing a listing of a Farmlea Rice Pudding “bigger pack better value” into Farmfoods. For a limited time. Farmlea Rice 510g will be on sale in Farmfoods throughout August & September.
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